Tag Archive for: sports business management

Sport Business Management

UNIPRO - sport business management

Unlock Your Potential in Sport Business Management at Sheffield Hallam University with UNIPRO

Are you passionate about sports and dream of a career where you can combine your love for the game with business acumen? Look no further than the Sport Business Management BSc undergradtuate degree at our partner university Sheffield Hallam. The comprehensive degree is designed to equip students with the knowledge and practical skills needed to thrive in the dynamic and competitive sports industry.


Sheffield Hallam University

Meet the Professors Shaping Your Future

Sheffield Hallam’s dedicated team of professors brings a wealth of experience and expertise to the programme, ensuring that you receive top-notch education and guidance throughout your journey.

Becky Ashworth:Leading Event Management Modules

Becky Ashworth, a seasoned professional in sports event management, takes the helm of all event-related modules. With an impressive background as the Goalball UK GB women’s assistant coach, Becky has been instrumental in developing and planning the Great Britain performance programme. Her role extends to providing administrative support, delivering high-level coached sessions at training camps, and serving as a coach and performance analyst at major competitions. Additionally, as the British Paralympic Association Team Leader for goalball, Becky ensures that squads are well-prepared for events like Tokyo 2020.

Vicky Norman:MSc Holder and ASA Assistant Officer

Vicky Norman, with eight years of experience at Sheffield Hallam University and an MSc from the same institution, contributes valuable insights to the undergraduate degree. As an Assistant Officer for the ASA (Amateur Swim AssociaEon) in the UK, Vicky’s expertise adds a unique perspective to our Sport Business Management curriculum.

Immerse Yourself in the Sport Industry First-Hand

At UNIPRO, we believe in learning by doing. Sheffield Hallam’s undergraduate degree programme goes beyond the classroom, providing students with hands-on experiences that bring the sports industry to life.

UNIPRO - sports business management

Field Trips to Renowned Venues

In past years, students have had the opportunity to explore prestigious venues such as Headingley Cricket Ground, Emirates Stadium, and Aintree Racecourse. These field trips offer invaluable insights into the inner workings of various sports organisations and venues, allowing students to connect theory with real-world practices.

UNIPRO - sports business management

Course Materials Aligned with Industry Standards

Sheffield Hallam Sport Management programme has received Recognised Degree Status from The Chartered Institute of Marketing (CIM). This recognition not only validates the quality of our curriculum but also allows students to take advantage of CIM membership and its associated benefits.

Diverse Modules to Shape Your Expertise

The Sheffield Hallam University BSc Sport Business Management degree offers a diverse range of modules, ensuring that our UNIPRO student-athletes acquire a well-rounded understanding of the industry. Some key modules include:

UNIPRO - sports business management

Leadership and Management in Sport: Develop essential leadership and management skills tailored for the sports industry.

Sport Innovation and Entrepreneurship: Explore the intersection of sports, innovation, and entrepreneurship.

Finance in Sport: Gain insights into the financial aspects of sports organisations.

Sport Marketing and Brands: Understand the principles of effective sports marketing and branding.

Sports Club Development: Learn the intricacies of building and managing sports clubs.

Sport and the Media: Explore the dynamic relationship between sports and media.

Sport Data Analytics: Harness the power of data to make informed decisions in the sports sector.


UNIPRO offers student-athletes the chance to pursue a BSc undergraduate degree in Sport Business Management at Sheffield Hallam University in conjunction with our Football Development programme. This unique opportunity serves as a pathway for our players to embark on a rewarding career in the dynamic sports industry.


Join us in shaping the future of sports business management and turn your passion into a profession.

Your journey begins here!